Digital Marketing Bootcamp For Engineers is a hands-on, classroom-based certificate course, carefully designed for engineers looking to pursue/explore a career in the digital space. We follow a ground-up approach to learning fundamental concepts & analytics tools of online marketing, building it up to understand how campaigns are created, run & optimised for various digital channels.

Through the medium of this course, students will learn search engine optimization, search engine marketing, reporting & analytics, affiliate marketing, email marketing etc. Here, students will also learn the "integrated digital marketing" approach through the concept of optimizing assisted conversions.


No batch is available

What you'll learn?

Introduction to Digital Marketing

  • How Online Marketing works
  • Customer Engagement Metrics
  • Understand the "See Think Do" Framework
  • Understand Acquisition channels and conversation metrics
  • Case Study work-through and Identification and setting the work plan for a project
  • Define a monetization strategy and develop an integrated digital marketing framework to accomplish set business goals


Web Analytics

  • What is Digital Analytics?
  • Understand the Web Analytics Process
  • Add Tracking to Your Site
  • Install the Google Analytics Tracking Code & Verify the Google Analytics Code Installation
  • Google Analytics - Detailed demonstration of reporting structure, metrics & dashboards on Google Analytics
  • Understand how to interpret data to draw valuable inferences to achieve set business goals
  • Understand how Google Analytics can be used for better understanding of Consumer Behavior

Search Engine Optimization

  • How do Search Engines Work
  • Basis of SEO Techniques
  • Keywords Analysis
  • SEO On Page Activities
  • SEO Off Page Activities
  • Competitor Analysis

Search Engine Marketing

  • Google Adwords
  • Google Pay-Per Click (PPC)
  • Basics of Paid Search PPC / Search Marketing
  • Key Pillars How to create effective Campaigns
  • Keyword Research
  • Campaign Setup Bidding and Budget
  • Campaign monitoring to performance and optimization bid/delivery

Social Media Marketing

  • Social media advantages & other touchpoints
  • Facebook
         Engaging with fans on Facebook and growing organically
         Advertising On Facebook
         Facebook Insights
         Ad Manager On Facebook - Campaign monitoring to performance and optimization bid/delivery
         Instant Articles & Facebook Audience Network
  • Instagram

                  Why We Need Instagram - And a different approach as compared to Facebook!
                  How to grow on Instagram organically
                  Advertising On Instagram - Running Ads & Understanding Ad Formats
                  How to become an Instagram influencer

  • SnapChat Marketing
  • LinkedIn Marketing
  • Twitter Marketing and Ads
  • Pinterest Marketing




Email + Content Marketing

  • Permission based marketing
  • Defining your goals
  • E-marketing strategies
  • Working with email templates
  • Content Research
  • Content Discovery & Curation tools

Lead Management + Affiliate Marketing

  • What is lead generation? What are the different methods
  • Best practices in setting up a lead management system
  • How to nurture leads? Case Studies.
  • Strategies to convert leads into users of your platform
  • Growth Management
  • The Lean Marketing framework
  • What is Affiliate Marketing and how does it work?
  • The Different Commission Structures Involved
  • Commission structures & best practices in setting up an Affiliate Program
  • Tracking and Attribution Models
  • Establishing an Affiliate Network for your website
  • How to Sign Up Affiliates for your website